“Stay hungry. Stay foolish. – Stay curious and have the courage to break away from conventional paths.”

Steve Jobs, Stanford University
Commencement Speech 2005

 

ABOUT ME

LARS HOFFMANN

Head of E-Commerce
Date of Birth: June 15, 1985
Marital Status: Single

     

MY CORE COMPETENCIES

  • Project Management / Team Building / Leadership
  • Growth Strategies
  • Business Negotiations
  • Information Technology & Marketing

Passion for IT and Digital Innovation

After earning my degree in Business Administration with a focus on retail management, I began my career in online marketing and e-commerce.

I am now eager to apply my extensive expertise to a new professional challenge. I closely monitor emerging trends—particularly the rapid developments in the digital landscape—and translate them into strategic action. Meeting agreed-upon budget and revenue targets is always a key priority for me.

As a highly committed professional, I provide well-founded, actionable recommendations. One of my strengths is coordinating cross-functional stakeholders and ensuring smooth, effective communication. I have also held leadership responsibility for several years. In this role, I place great importance on clear and transparent communication, mutual trust, and treating every team member with respect. Ultimately, ambitious goals can only be achieved by working together.

I am looking to continue growing professionally and take on new challenges where I can contribute my knowledge and skills. If you are seeking a goal-oriented and responsible professional with strong analytical skills and a highly structured approach, I look forward to hearing from you.

My Career Journey

Professional Experience

since 02/2026

Currently Available for Project Management Roles — Ready to Start Immediately

05/2021 – 01/2026

AMARI Metall Deutschland GmbH & Co. KG, Hamburg

Digitalization Project Manager (Corporate Staff Position Reporting Directly to the Managing Director)

  • Project planning from kickoff through implementation and final acceptance
  • Professional, results-driven management, coordination, and monitoring of all project activities
    Projektaktivitäten
  • Responsibility for resource planning, project team leadership, budgets, and schedules
    Kosten und Termine
  • Early identification and proactive management of project risks
  • Preparation of proposals for change orders and project expansions, including professional claims management
    Claim-Management
  • Responsibility for establishing and managing project-related communication among all stakeholders
  • Ensuring timely and consistent internal and external reporting
  • Structuring and facilitating decision-making processes within the project team

03/2021 – 04/2021

Freie und Hansestadt Hamburg

Mobile Vaccination Team Lead / Social Services Authority

  • Led a mobile vaccination team of up to 25 employees
  • Coordinated and prepared on-site operations for the vaccination team
  • Ensured compliance with government regulations and requirements
  • Made and implemented administrative decisions
  • Verified vaccination eligibility and made decisions in accordance with the current vaccination regulations of the State of Hamburg

01/2021 – 03/2021

Freie und Hansestadt Hamburg

 Social Services Authority Staff Member – Hamburg Vaccination Team

  • Supported the mobile vaccination team
  • Documented vaccinations accurately and in accordance with official requirements
  • Supported operations at the Hamburg Vaccination Center
  • Carried out administrative duties and procedures
  • Verified vaccination eligibility in accordance with current vaccination regulations
  • Prepared documentation for physicians
  • Explained the vaccination process to patients and answered their questions

01/2021 – 01/2021

Freie und Hansestadt Hamburg

District Office Staff Member – COVID-19 Task Force / Central Contact Tracing Support Unit

  • Supported the Central Contact Tracing Support Unit (ZUK)
  • Conducted contact tracing
  • Informed Hamburg residents of potential exposure to individuals who had tested positive for COVID-19
  • Monitored compliance with applicable COVID-19 restrictions
  • Processed registrations for individuals entering Hamburg

03/2019 – 12/2020

Sabbatical and Career Transition

07/2016 – 02/2019

tejo Möbel Management Holding GmbH & Co. KG, Goslar

Head of E-Commerce / Digital Business

Led a team of five e-commerce professionals, with direct responsibility for performance management and a direct reporting line to the Managing Director

  • Developed the company’s strategic three- to five-year roadmap
  • Evaluated and selected the appropriate technology stack
  • Defined the payment method portfolio and negotiated terms with payment service providers
  • Led, developed, and managed team members
  • Conducted negotiations with business partners and service providers
  • Collaborated with legal counsel to ensure compliance across all e-commerce and digital operations
  • Conducted interviews and selected and hired qualified candidates
  • Held full budget responsibility

05/2013 – 06/2016

Möbel Inhofer GmbH & Co. KG, Senden

E-Commerce Project Manager and Technical Lead, Supporting the Head of IT

  • Led the implementation and integration of a product information management (PIM) system
  • Contributed to cross-functional projects and represented the interests of the IT department
  • Served as the primary liaison between IT and Marketing/E-Commerce
  • Held technical responsibility for an online store generating €3.5 million in annual revenue
  • Conducted negotiations with business partners
  • Prepared analyses and recommendations to support decision-making by the Head of IT and executive management
  • Coordinated collaboration with external technology service providers

10/2011 – 04/2013

Möbel Inhofer GmbH & Co. KG, Senden

Online Marketing and Sales Specialist / Functional Lead

  • Held functional responsibility for online marketing and e-commerce while contributing to creative initiatives
  • Managed website content and drove the ongoing development of the company’s website
  • Served as the liaison between Purchasing, IT, and Marketing/E-Commerce
  • Acted as the primary point of contact for shipping providers and coordinated activities between the department head and external service providers
  • Planned and managed the company’s presence at consumer trade shows

Professional Development & Certifications

09/2024 – 03/2025

Certified Jira Cloud Administrator, Certified Confluence Cloud Power User & Certified Jira Cloud Service Management Administrator

Seibert Solutions GmbH

 

12/2011

Adobe InDesign Training

Advanced Course, 3 Days

 

09/2009

Vocational Training and Workplace Education Qualification Pursuant to Section 2 of the German Trainer Aptitude Regulation (AEVO)

Certified Vocational Trainer (AdA Certification)

 

 

Education / Military Service / School Education

2008 – 2011

Duale Hochschule Baden-Württemberg Heidenheim

Bachelor of Arts in Business Administration (Retail Management)Betriebswirtschaftslehre Studienrichtung Handel)

Focus: Business Administration, Retail Management, Law, and Marketing
Bachelor’s Thesis: “Implementation of an EDI Solution to Optimize Procurement: A Case Study in Kitchen Purchasing”
Grade: 1.9 (German grading scale)

2007 – 2008

Hochschule der Medien Stuttgart

Business Information Systems Studies

Focus: Business Administration and Information Technology

 

2006 – 2007

Luftwaffe, Landsberg am Lech

Military Service

 

2003 – 2006

Wirtschaftsgymnasium West (Gymnasium), Stuttgart

German Abitur – General University Entrance Qualification

 

MY SKILLS

IT & TOOLS

  • MS Office 100% 100%
  • Shopware 100% 100%
  • Google Analytics, Sistrix 80% 80%
  • Moeve, XcalibuR, SAP hybris 75% 75%
  • Jira & Confluence 90% 90%
  • Adobe & Adobe Experience Manager 80% 80%
  • Lotus Notes 8.5 / 9 75% 75%

LANGUAGES

%

German

%

French

%

English

%

Spanish

IT & TOOLS

  • MS Office 100% 100%
  • Shopware 100% 100%
  • Google Analytics, Sistrix 80% 80%
  • Moeve, XcalibuR, SAP hybris 75% 75%
  • Jira & Confluence 90% 90%
  • Adobe & Adobe Experience Manager 80% 80%
  • Lotus Notes 8.5 / 9 75% 75%

LANGUAGES

%

German

%

English

%

French

%

Spanish

SOFTSKILLS

Strong Leadership and Assertiveness

Entrepreneurial Mindset and Business Acumen

Analytical and Skilled in Conflict Resolution

Collaborative Team Player

Conscientious and Responsible

Highly Resilient Under Pressure

Goal-Oriented

Quick Learner

Strong Negotiation Skills

Hobbies & Interests

Cross-Country Skiing

Road Cycling

Movies

IT

Travel

Cars

Contact aufnehmen

Interested?

Would you like to connect? Please use the contact form below, and I will get back to you promptly.

I look forward to hearing from you.
Lars Hoffmann

Your message

DOCUMENTS

Résumé in PDF Format

You can download my current résumé as a PDF here.
Simply click the “Download Résumé” button below.