“Stay hungry. Stay foolish. – Stay curious and have the courage to break away from conventional paths.”
Steve Jobs, Stanford University
Commencement Speech 2005
MY CORE COMPETENCIES
- Project Management / Team Building / Leadership
- Growth Strategies
- Business Negotiations
- Information Technology & Marketing
Passion for IT and Digital Innovation
After earning my degree in Business Administration with a focus on retail management, I began my career in online marketing and e-commerce.
I am now eager to apply my extensive expertise to a new professional challenge. I closely monitor emerging trends—particularly the rapid developments in the digital landscape—and translate them into strategic action. Meeting agreed-upon budget and revenue targets is always a key priority for me.
As a highly committed professional, I provide well-founded, actionable recommendations. One of my strengths is coordinating cross-functional stakeholders and ensuring smooth, effective communication. I have also held leadership responsibility for several years. In this role, I place great importance on clear and transparent communication, mutual trust, and treating every team member with respect. Ultimately, ambitious goals can only be achieved by working together.
I am looking to continue growing professionally and take on new challenges where I can contribute my knowledge and skills. If you are seeking a goal-oriented and responsible professional with strong analytical skills and a highly structured approach, I look forward to hearing from you.
My Career Journey
since 02/2026
Currently Available for Project Management Roles — Ready to Start Immediately
05/2021 – 01/2026
AMARI Metall Deutschland GmbH & Co. KG, Hamburg
Digitalization Project Manager (Corporate Staff Position Reporting Directly to the Managing Director)
- Project planning from kickoff through implementation and final acceptance
- Professional, results-driven management, coordination, and monitoring of all project activities
Projektaktivitäten - Responsibility for resource planning, project team leadership, budgets, and schedules
Kosten und Termine - Early identification and proactive management of project risks
- Preparation of proposals for change orders and project expansions, including professional claims management
Claim-Management - Responsibility for establishing and managing project-related communication among all stakeholders
- Ensuring timely and consistent internal and external reporting
- Structuring and facilitating decision-making processes within the project team
03/2021 – 04/2021
Freie und Hansestadt Hamburg
Mobile Vaccination Team Lead / Social Services Authority
- Led a mobile vaccination team of up to 25 employees
- Coordinated and prepared on-site operations for the vaccination team
- Ensured compliance with government regulations and requirements
- Made and implemented administrative decisions
- Verified vaccination eligibility and made decisions in accordance with the current vaccination regulations of the State of Hamburg
01/2021 – 03/2021
Freie und Hansestadt Hamburg
Social Services Authority Staff Member – Hamburg Vaccination Team
- Supported the mobile vaccination team
- Documented vaccinations accurately and in accordance with official requirements
- Supported operations at the Hamburg Vaccination Center
- Carried out administrative duties and procedures
- Verified vaccination eligibility in accordance with current vaccination regulations
- Prepared documentation for physicians
- Explained the vaccination process to patients and answered their questions
01/2021 – 01/2021
Freie und Hansestadt Hamburg
District Office Staff Member – COVID-19 Task Force / Central Contact Tracing Support Unit
- Supported the Central Contact Tracing Support Unit (ZUK)
- Conducted contact tracing
- Informed Hamburg residents of potential exposure to individuals who had tested positive for COVID-19
- Monitored compliance with applicable COVID-19 restrictions
- Processed registrations for individuals entering Hamburg
03/2019 – 12/2020
Sabbatical and Career Transition
07/2016 – 02/2019
tejo Möbel Management Holding GmbH & Co. KG, Goslar
Head of E-Commerce / Digital Business
Led a team of five e-commerce professionals, with direct responsibility for performance management and a direct reporting line to the Managing Director
- Developed the company’s strategic three- to five-year roadmap
- Evaluated and selected the appropriate technology stack
- Defined the payment method portfolio and negotiated terms with payment service providers
- Led, developed, and managed team members
- Conducted negotiations with business partners and service providers
- Collaborated with legal counsel to ensure compliance across all e-commerce and digital operations
- Conducted interviews and selected and hired qualified candidates
- Held full budget responsibility
05/2013 – 06/2016
Möbel Inhofer GmbH & Co. KG, Senden
E-Commerce Project Manager and Technical Lead, Supporting the Head of IT
- Led the implementation and integration of a product information management (PIM) system
- Contributed to cross-functional projects and represented the interests of the IT department
- Served as the primary liaison between IT and Marketing/E-Commerce
- Held technical responsibility for an online store generating €3.5 million in annual revenue
- Conducted negotiations with business partners
- Prepared analyses and recommendations to support decision-making by the Head of IT and executive management
- Coordinated collaboration with external technology service providers
10/2011 – 04/2013
Möbel Inhofer GmbH & Co. KG, Senden
Online Marketing and Sales Specialist / Functional Lead
- Held functional responsibility for online marketing and e-commerce while contributing to creative initiatives
- Managed website content and drove the ongoing development of the company’s website
- Served as the liaison between Purchasing, IT, and Marketing/E-Commerce
- Acted as the primary point of contact for shipping providers and coordinated activities between the department head and external service providers
- Planned and managed the company’s presence at consumer trade shows
Professional Development & Certifications
09/2024 – 03/2025
Certified Jira Cloud Administrator, Certified Confluence Cloud Power User & Certified Jira Cloud Service Management Administrator
Seibert Solutions GmbH
12/2011
Adobe InDesign Training
Advanced Course, 3 Days
09/2009
Vocational Training and Workplace Education Qualification Pursuant to Section 2 of the German Trainer Aptitude Regulation (AEVO)
Certified Vocational Trainer (AdA Certification)
Education / Military Service / School Education
2008 – 2011
Duale Hochschule Baden-Württemberg Heidenheim
Bachelor of Arts in Business Administration (Retail Management)Betriebswirtschaftslehre Studienrichtung Handel)
Focus: Business Administration, Retail Management, Law, and Marketing
Bachelor’s Thesis: “Implementation of an EDI Solution to Optimize Procurement: A Case Study in Kitchen Purchasing”
Grade: 1.9 (German grading scale)
2007 – 2008
Hochschule der Medien Stuttgart
Business Information Systems Studies
Focus: Business Administration and Information Technology
2006 – 2007
Luftwaffe, Landsberg am Lech
Military Service
2003 – 2006
Wirtschaftsgymnasium West (Gymnasium), Stuttgart
German Abitur – General University Entrance Qualification
IT & TOOLS
- MS Office 100%
- Shopware 100%
- Google Analytics, Sistrix 80%
- Moeve, XcalibuR, SAP hybris 75%
- Jira & Confluence 90%
- Adobe & Adobe Experience Manager 80%
- Lotus Notes 8.5 / 9 75%
LANGUAGES
%
German
%
French
%
English
%
Spanish
IT & TOOLS
- MS Office 100%
- Shopware 100%
- Google Analytics, Sistrix 80%
- Moeve, XcalibuR, SAP hybris 75%
- Jira & Confluence 90%
- Adobe & Adobe Experience Manager 80%
- Lotus Notes 8.5 / 9 75%
LANGUAGES
%
German
%
English
%
French
%
Spanish
SOFTSKILLS
Strong Leadership and Assertiveness
Entrepreneurial Mindset and Business Acumen
Analytical and Skilled in Conflict Resolution
Collaborative Team Player
Conscientious and Responsible
Highly Resilient Under Pressure
Goal-Oriented
Quick Learner
Strong Negotiation Skills
Hobbies & Interests

Cross-Country Skiing

Road Cycling

Movies

IT

Travel

Cars
Contact aufnehmen
Interested?
Would you like to connect? Please use the contact form below, and I will get back to you promptly.
I look forward to hearing from you.
Lars Hoffmann
Your message
DOCUMENTS
Résumé in PDF Format
You can download my current résumé as a PDF here.
Simply click the “Download Résumé” button below.
